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Bibliography Details
Kansai Gaidai University Library and Media Center
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Internationales Marketing
von Joachim Zentes, Bernhard Swoboda und Hanna Schramm-Klein. -- 2., überarbeitete Aufl. -- Franz Vahlen, 2010. -- (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften). <BB40170124>
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Internationales Marketing
von Joachim Zentes, Bernhard Swoboda und Hanna Schramm-Klein. -- 2., überarbeitete Aufl. -- Franz Vahlen, 2010. -- (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften). <BB40170124>
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Details
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Bibliography Details
title and statement of responsibility area
Internationales Marketing / von Joachim Zentes, Bernhard Swoboda und Hanna Schramm-Klein
edition area
2., überarbeitete Aufl
publication,distribution,etc.,area
München : Franz Vahlen , c2010
physical description area
xxxi, 616 p. : ill. ; 25 cm
Volume Information
ISBN
9783800637188
parent bibliography link
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften <BB40153685>//a
note
Bibliography: p. 547-602
note
Includes index
NCID
BB11759358
text language code
German
author link
Zentes, Joachim <AU20049706>
author link
Swoboda, Bernhard <>
author link
Schramm-Klein, Hanna <AU20049705>
classification
SG:658.8
classification
SG:650
subject headings
Internationales Marketing -- Lehrbuch
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parent bibliography
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
author
Zentes, Joachim
Schramm-Klein, Hanna
classification
SG:658.8
SG:650
subject
Internationales Marketing -- Lehrbuch
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